August 24


10:00 am - 01:00 pm

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Cool Ventures Limited

During this practical webinar you’ll learn how to create engaging digital marketing content that sells your products and services.

This event is available free of charge to businesses based in Bath and North East Somerset (B&NES) or South Gloucestershire. If you are based elsewhere please call us to discuss how else we may be able to help.

Do you want to create your own video and digital marketing content to promote your brand and sell your product or service?

Pictures say more than words and the average viewer will spend 88% longer on your website and social media with videos and engaging content.

Video content is now essential in any business but creating GREAT content is not easy and can be costly to pay someone else to do it.

This 3-hour digital marketing webinar will help small business owners to create their own video content, along with social media posts and digital marketing documents, to help you to promote your business, your brand and your products and/or services.

The first half of this webinar will equip you with the skills and knowledge needed to produce compelling and engaging video content:

• How to use a smartphone to tell your story

• How to film your product so the viewer remembers it a week or month later

• Understand how and why your audience is engaged by the visual image

• Learn how to interview and how to get the best from your contributor

You will leave this session with the skills needed to create great video content and feel motivated to unleash your own visual creativity.

During the second half we will give a live demonstration on using Canva as a tool to:

• Help you navigate your way around Canva

• Develop your brand identify

• Create social media posts, animated posts, blog graphics and banners

• Produce digital marketing documents such as brochures, flyers and PDF’s

Who is this webinar for:

Small business owners and their employees who want to learn about creating engaging content for digital marketing.

Your presenters:

This webinar is delivered by the Cool Ventures sales & marketing expert Rachel Sweet and Jeremy Humphries, an award-winning BBC trained Director of Photography and Sony Independent Certified Expert trainer who has been creating video content for over 30 years.

Please note, this workshop will be held on Zoom. The online workshop format gives you the chance to fully participate in group discussion via video, ask questions throughout the session, learn from like-minded business owners, and build connections. You will leave this webinar with a clear understanding of the topics covered.

This webinar is publicly funded and forms part of Universal Business Support – A West of England Combined Authority initiative, delivered in partnership with Bath and North East Somerset Council and South Gloucestershire Council to support businesses across the region.

You will be asked to complete an online registration form which will be sent to you.

Once registered, you will receive the Zoom Webinar Link and password to join. Please join the webinar at least 5 minutes before the start time.

If you need to cancel your place, please give us at least 2 working days notice to enable us to offer your place to someone else.

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