Creating Content for Digital Marketing
Free of Charge thanks to the European Regional development Fund, Bath and North East Somerset Council and other members of the Enterprising West of England consortium
Please Note this workshop is restricted to businesses based in Bath and North East Somerset. If you are based elsewhere please call us to discuss how else we may be able to help.
This workshop is for businesses looking to grow, raise awareness or enhance their digital presence, through creating compelling content online.
Marketing in the digital space offers many opportunities to business, but poorly planned and written content can do more harm than good to your business. Learn how to write inspiring and relevant content for variety of digital marketing channels such as websites, blogs, social media and email.
We will look at how writing the right things in the right place at the right time can help your website move up the Google rankings and be discovered by organic searches on line.
We’ll discover how powerful a blog on your website can be to build your presence and influence online. Blogging not only builds up a library of valuable information resource for your business, that can be shared and repurposed across Social Media and other marketing channels, but a website with a blog attracts 97% more traffic.
You will take away some simple, actionable strategies to get your business noticed online; starting with setting some intentions to move forward at this workshop.
The outcome of the workshop is to understand how Digital Marketing is much more than just a website; but using its potential to bring in, and retain, customers to grow your business.
Please note that whilst this workshop will provide help with understanding how you can use your content on Social Media we do not go into detail on any particular Social Media platform or how to manage them.
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