November 2


10:00 am - 01:00 pm

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Cool Ventures Limited

You will gain skills to confidently identify, approach, communicate & build relationships which will result in sales and committed customers

This event forms part of the Bath & North East Somerset and South Gloucestershire Business Support Services and is available free of charge for residents and businesses based in these areas only and who have enrolled for the Services.

Being a salesperson and having to generate sales is often considered an uncomfortable thought to small business owners. A task or chore that does not come naturally to everyone. But if we thought of it differently, interacting with potential customers can be rewarding both financially, personally and professionally.

What will I learn?

This 3-hour webinar will give you the skills to confidently identify, approach, communicate and build relationships to encourage people to buy, commit and return as a customer. You will be provided with insights, tools and templates to help you manage the customer communication journey in this ever-changing world, thus enabling you to sell more products and/or services.

This webinar will cover:

  • How to identify and improve the number of leads and enquiries to pursue.
  • Relationship building in person and virtually – build rapport and trust.
  • Effective questioning and listening – understand needs & wants.
  • Positioning your product or service, offering to fulfil customer needs & wants.
  • Creating a customer communication journey through a 6-step sales process.
  • Understanding why the customer is not ready to buy – objection handling.
  • How to convert enquiries into sales – ask for the business.

Various methods will be used to help you learn virtually. Including group activities, discussions, training games and theory to ensure all learning styles are catered for – rest assured there will be no virtual role play! By the end of the webinar, you will be enabled and have direction of your next steps by creating a Sales Action Plan to take away, get started and implement.

Who should attend?

This webinar is aimed at trading and new businesses, wanting to build confidence in selling.

A bit about your presenter:

This 3-hour webinar will be run by Rachel Sweet who runs her own business and has a number of years worth of experience, advising individuals on marketing and sales.

Essential information:

Please note, this workshop will be held on Zoom.

Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.

Once enrolled, you will receive the Zoom webinar link and password to join the call. Do ensure you join the webinar at least 5 minutes before the scheduled start time.

If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.

All participants of the service are eligible to receive up to 12 hours of free support. This equates to a maximum of 4 events per participant.

The South Gloucestershire and B&NES Business Support Services form part of Universal Support, a West of England Combined authority funded initiative, delivered in partnership with B&NES and South Gloucestershire Councils.

“I learnt much from the Essential Finance webinar. The information was clear, concise and easy to follow for someone setting up their own business.”

– Sarah Clements (TA Dame Chocolate)

Cool Ventures

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