This event is available free of charge to businesses based in Bath and North East Somerset. If you are based elsewhere please call us to discuss how else we may be able to help.
Your website is one of your keyways to reach out to existing clients and new prospects. Although most websites look good they often fail to deliver meaningful business results. This is because little thought might actually been paid to the way the site worked, from a customer’s perspective, and was developed without a full understanding of the business goals.
Did you know that there is a window of about 3 seconds to get a web page open in front of prospective clients and less than 1 second for it to make an impact – i.e. for those visitors to the site to decide whether your business is can address their needs, to understand why they should choose you rather than your competitors and what to do to take the next step.
This webinar will help you to:
- Understand how people “read” web pages
- Understand how people are actually using your website
- Show you examples of good and bad web design
- Show you how to make sure your website provides everything your customers require to make a decision as to whether to engage with you and/or buy from you
- Give you simple tools that you can use to measure the effectiveness of your website
- Understand how to turn visitors into customers
About your presenter:
Our coach, Andy Poulton, has been professionally involved with web development and ecommerce since 1995 and started to take a healthy interest in the search engines in 1999 – and hasn’t stopped learning about the ever-changing requirements since.
He’s helped thousands of businesses embrace digital marketing opportunities presented by the internet and World Wide Web and also keeps his ear to the (virtual) ground, constantly listening and looking for new ways that businesses can use the internet to differentiate themselves from their competition and to raise awareness and promote their products and services.
Please note that this webinar forms part of the funded B&NES Business Support Programme and you will be asked to complete an online registration form which will be sent to you.
Once registered, you will receive the Zoom Webinar Link and password to join. Please join the webinar at least 5 minutes before the start time.
If you need to cancel your place, please give us at least 2 working days notice to enable us to offer your place to someone else.