This event forms part of the Bath & North East Somerset and South Gloucestershire Business Support Services and is available free of charge for residents and businesses based in these areas only and who have enrolled for the Services.
Are you making the most of your brand?
How do you go about capturing and communicating what your brand is all about?
Your brand can be one of your most valuable company assets: a key foundation of your business. Used effectively, it helps drive innovation, sales and success, sets you apart from competitors, and strengthens your connections with customers, prospects, partners and staff. To achieve all this, you need to take a strategic approach.
What will I learn?
In this webinar we will explore brand strategy, helping you gain a deeper understanding of what your brand is, the different elements you need to consider, and how you can harness these insights to benefit your business.
During this webinar we will cover areas such as:
- What a brand is, and how to make the most of it.
- If perception is reality: do customers (or staff) share your view of your business?
- How to create audience personas: humanising your target audiences.
- How to develop your brand values.
- Can a business have personality?
- How to position your brand.
- Your brand vision and mission.
- What’s your promise?
- Communicating your brand: messaging and design.
- Product and corporate brand naming.
- A Q&A
The workshop will include hands-on exercises and group discussion. We’ll look at real world examples to illustrate how successful businesses create value from branding, with opportunities for you to ask questions on this vital topic.
Who should attend?
This webinar is for businesses who want to develop their brand strategy and enhance their marketing activity to stand out from the competition.
A bit about your presenter:
This webinar will be presented by Bill Vallis who has over 25 years of experience in strategic marketing. You can view Bill’s LinkedIn profile here.
Please note, this workshop will be held on Zoom.
Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.
Once enrolled, you will receive the Zoom webinar link and password to join the call. Do ensure you join the webinar at least 5 minutes before the scheduled start time.
If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.
All participants of the service are eligible to receive up to 12 hours of free support. This equates to a maximum of 4 events per participant.
The South Gloucestershire and B&NES Business Support Services form part of Universal Support, a West of England Combined authority funded initiative, delivered in partnership with B&NES and South Gloucestershire Councils.
“I really enjoyed the webinar as it helped me to focus on our goals and having someone knowledgeable in this field was like a breath of fresh air.”
– Elvira Sorisi-Thomas (RedX dance)
“Cool Ventures are a friendly, helpful team. Their speakers are excellent.”