You didn’t start your business to burn out.
But when you’re constantly on the go, it’s easy to fall into the trap of thinking rest is a luxury you can’t afford. In reality, slowing down isn’t a weakness — it’s a strategy.
This piece explores why stepping back is often the smartest way to move forward, and how small shifts can help you protect your energy, your creativity, and your business.
We’re not designed to be ‘on’ all the time
In a world of constant information and overstimulation, being plugged in and always “on” is exhausting.
We are humans, not lightbulbs — we’re not meant to shine brightly all the time.
Somehow, modern business culture forgot that. It glorifies packed calendars, late nights, and 24/7 hustle as markers of success. But the truth is: burnout doesn’t build businesses — balance does.
Rest isn’t a reward for getting through your to-do list. It’s a basic human need.
Why slowing down matters
When you’re working hard to create something meaningful and sustainable, rest can start to feel like a luxury — or worse, a sign of weakness. But what if the key to growing your business isn’t doing more… but doing less?
As a small business owner, your biggest asset — and your biggest risk — is you. Your energy, focus, and mental well-being are the driving force behind your business. When you’re running on empty, it doesn’t just affect you — it impacts your decisions, your relationships, your creativity, and ultimately your success.
Making time to switch off — even briefly — gives you space to:
- Get creative (because creativity thrives in stillness, not stress)
- Recharge mentally and emotionally
- Gain clarity and fresh perspective
- Reconnect with the world beyond your work
- Return to your business with new ideas and energy
Let’s talk about the guilt
If just reading this makes you feel a bit guilty, you’re not alone.
It’s common to feel like you should be doing more — one more email, one more task, one more client. The pressure to keep going is constant.
But here’s a mindset shift:
Rest isn’t a luxury — it’s part of your job.
You can’t show up for your business if you’re running on fumes. Looking after yourself isn’t indulgent — it’s responsible.
15 small ways to switch off
You don’t need to take a month-long sabbatical (though if you can, go for it!). Even small habits can help create boundaries between work and me time:
- Set digital boundaries
Turn off notifications. Delay email replies. Use auto-responders to set expectations.
—- - Create a wind-down ritual
Close the laptop. Tidy your space. Light a candle. Whatever helps mark the end of your workday.
—- - Take proper time off
Not “sort of working” — actual time off. Turn off your phone. Let people wait.
—- - Schedule rest like it matters (because it does)
Block time in your calendar for breaks, hobbies, walks — and protect it.
—- - Reclaim your hobbies
Do something that reminds you of who you are outside your business. Try something new just for the fun of it.
—- - Get outside daily
Even 10 minutes of fresh air can reset your brain and shift your perspective.
—- - Swap scrolling for something soothing
Stretch, read, listen to music — anything that fills you up instead of draining you.
—- - Protect your sleep
Rest doesn’t start when your head hits the pillow. Give yourself time to wind down.
—- - Work in short sprints
Use the Pomodoro method: 25 minutes work, 5 minutes break. Small rests, big impact.
—- - Batch similar tasks
Answer emails all at once. Do admin in a block. Reduce the mental load of switching between tasks.
—- - Automate or delegate
Free up space by letting tech or other people handle what you don’t have to.
—- - Redefine productivity
It’s not just about getting more done. It’s about doing what matters — and doing it sustainably.
—- - Remember your ‘why’
You likely started your business for flexibility and freedom — don’t let hustle culture steal that.
—- - Take digital detoxes
Step away from your phone and email, even just for a day.
—- - Start small
A five-minute breather, a quiet cup of tea, a short walk — it all counts.
Final thoughts
In a culture obsessed with speed, and instant gratification, slowing down is a radical act.
When you rest, you restore your vision. When you pause, you gain perspective.
Because the most sustainable business strategy isn’t hustle — it’s balance.
If you want to stay productive in your business but have a balance we have the workshop for you, How to be Productive and Get Stuff Done.
If you’re based in Bath and North East Somerset or South Gloucestershire you are eligible to access our workshops and other support.
