This event is only available and is free for small businesses, small charities, sole traders and residents based in South Gloucestershire and Bath North East Somerset.
Welcome to the “Beginner’s Guide to Social Media Marketing” workshop, tailored for small business owners and aspiring entrepreneurs who are venturing into the world of social media marketing.
If you’re feeling daunted by the prospect of social media promotion, unsure of where to start, or seeking clarity on achieving better engagement, this workshop is designed for you.
What will I learn?
In this 3-hour webinar, you will learn:
- Understanding Your Customer and Objectives: Learn how to identify your audience’s needs and define clear objectives for effective social media marketing.
- Crafting a Targeted Social Media Content Plan: Acquire the skills to create compelling posts that resonate with and attract your desired audience.
- Navigating Different Social Media Platforms: Gain insights into various platforms to identify the ones that best align with your business goals.
- Monitoring and Evaluation: Explore methods to monitor and analyse your social media performance to adapt and optimise strategies accordingly.
- Managing Difficult Reviews: Learn strategies to handle difficult reviews, comments, and customers effectively on social media platforms.
- Practical Tools and Tips: Discover valuable hints, tips, and tools, including scheduling aids like Hootsuite and design platforms like Canva, to streamline and implement your strategy.
Moreover, you’ll be guided through the process of creating a tailored social media strategy and content that suits your business needs. By the end of the webinar, you’ll identify potential knowledge gaps and understand the next steps you need to take to implement your social media strategy.
Who should attend?
Small business owners and aspiring entrepreneurs who are just starting on their social media journey. More experienced business owners please head to the Next Level Social Media Marketing workshop.
A bit about your presenter:
Your presenter, Rachel Sweet, brings a wealth of experience as a business owner and marketing advisor. With years of expertise in guiding individuals on marketing strategies to grow their businesses, Rachel is dedicated to empowering you with actionable insights.
Fully funded by the UK government through the UK Shared Prosperity Fund.
