Since its launch in 2011, Bath City FC Foundation has become a driving force for positive change across Bath and North East Somerset — using football as a powerful tool to bring people together, improve wellbeing, and build stronger communities.
Through its inclusive programmes, the Foundation has reached hundreds of local residents, delivering initiatives that support mental health, physical activity, and social connection. From youth sessions and walking football to projects that engage isolated adults, every activity reflects the Foundation’s mission to create a happier, healthier, and more resilient community.
Over the past year, Bath City FC Foundation has celebrated a series of key achievements, including:
- ⚽ Expanding its range of community projects and partnerships
- 🌿 Strengthening relationships with schools, charities, and local groups
- 👥 Welcoming a university placement student to support its communications and outreach
- 📢 Enhancing awareness of its work through a more consistent and engaging digital presence
Amid this growth, the Foundation recognised the importance of improving its marketing and communications to better showcase its impact. That’s where Cool Ventures stepped in.
How Cool Ventures Helped
Through one-to-one business support and tailored advice, Cool Ventures helped the Foundation refine its messaging, improve time management, and build confidence in its communications strategy.
“The support was priceless,” says Chris Gannon from Bath City FC Foundation. “It’s given me new skills and confidence in my abilities. I’ve learned to focus on progress rather than perfection — awareness is better than perfection!”
By applying these insights, Chris and the team have created stronger systems for storytelling, promotion, and engagement — laying the foundations for even greater community impact in the future.
Next steps
Looking ahead, the Foundation plans to consolidate after a period of rapid growth, securing the long-term delivery of its projects and continuing to use football to change lives for the better.
“If you have the opportunity to access Cool Ventures’ support, grasp it with both hands. It doesn’t matter what level your staff are at — there’s always something to learn.”
Chris Gannon, bath city fc foundation
About Bath City FC Foundation
Check out what the foundation does for the community and see how you can get involved.
About the free business support in Bath & North East Somerset
If you would like support from Cool Ventures visit:
https://coolventures.co.uk/funded-support/funded-support-banes/
Fully funded by the UK Government through the UK Shared Prosperity Fund.
