This event is only available and is free for small businesses, small charities, sole traders and residents based in South Gloucestershire and Bath & North East Somerset.
Welcome to the “Beginner’s Guide to Social Media Marketing” workshop, tailored for small business owners and aspiring entrepreneurs who are venturing into the world of social media marketing.
If you’re feeling daunted by the prospect of social media promotion, unsure of where to start, or seeking clarity on achieving better engagement, this workshop is designed for you.
What will I learn?
In this 3-hour webinar, you will learn:
- Understanding Your Customer and Objectives: Learn how to identify your audience’s needs and define clear objectives for effective social media marketing.
- Crafting a Targeted Social Media Content Plan: Acquire the skills to create compelling posts that resonate with and attract your desired audience.
- Navigating Different Social Media Platforms: Gain insights into various platforms to identify the ones that best align with your business goals.
- Monitoring and Evaluation: Explore methods to monitor and analyse your social media performance to adapt and optimise strategies accordingly.
- Managing Difficult Reviews: Learn strategies to handle difficult reviews, comments, and customers effectively on social media platforms.
- Practical Tools and Tips: Discover valuable hints, tips, and tools, including scheduling aids like Hootsuite and design platforms like Canva, to streamline and implement your strategy.
Moreover, you’ll be guided through the process of creating a tailored social media strategy and content that suits your business needs. By the end of the webinar, you’ll identify potential knowledge gaps and understand the next steps you need to take to implement your social media strategy.
Who should attend?
Small business owners and aspiring entrepreneurs who are just starting on their social media journey. More experienced business owners please head to the Next Level Social Media Marketing workshop which will take place on the 15th of April 6pm.
A bit about your presenter:
This workshop is presented by Holly Bell, owner of Your Marketing Sidekick. Holly has been working in Marketing, Advertising and Media for over 17 years and have a huge passion for helping small business owners like you. She specialises in managing social media campaigns for small businesses helping them to gain new customers and engage with their current ones by keeping one step ahead of the latest trends and techniques. She helps small businesses to grow their customer bases and brand awareness through specific marketing and social media strategies.
Essential information:
Please note, this workshop will be held on Zoom.
Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.
Once enrolled, you will receive the Zoom webinar link and password to join the call. Do ensure you join the webinar at least 5 minutes before the scheduled start time.
If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.
All participants of the service are eligible to receive up to 12 hours of free support.
