This interactive and practical workshop will introduce you to the world of paid advertising on Meta.
This event is only available and is free for small businesses, small charities, sole traders and residents based in Bath & North East Somerset and South Gloucestershire.
Whether you’re completely new to paid advertising or have tried Meta ads before, this workshop will give you a clear understanding of how they work and how to use them effectively to support your business.
What will I learn?
- Organic vs paid social media: Understand the difference between organic social media activity and paid advertising, and when each approach can benefit your business.
- How Meta ads work: Learn the basics of Meta advertising, including how to target the right audience and what makes an effective campaign.
- Understanding your results: Discover which metrics really matter, including cost per lead and cost per acquisition, and which vanity metrics you can afford to ignore.
- Planning your campaign: Put your learning into practice by creating a simple campaign brief for your own business.
What will the session cover?
- Live walkthrough of Meta Ads Manager: See how targeting, creative and budgeting work, explained in a simple and accessible way.
- Making your budget work harder: Understand how to approach your advertising budget and avoid common mistakes that can lead to wasted spend.
- Measuring campaign success: Learn how to evaluate whether your campaign is delivering the results you need.
- Campaign planning exercise: Create a simple campaign brief for your own business, giving you a practical starting point for future advertising activity.
Who should attend?
This workshop is aimed at small business owners, sole traders and anyone responsible for marketing their business who wants to understand how paid advertising can help them reach new customers.
A bit about your presenter:
This workshop is presented by Holly Bell, owner of Your Marketing Sidekick. Holly has worked in Marketing, Advertising and Media for over 17 years and has a passion for helping small business owners grow. She specialises in managing social media campaigns for small businesses, helping them attract new customers and engage with existing audiences through effective marketing and social media strategies.
Essential information:
Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.
If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.
All participants of the service are eligible to receive up to 12 hours of free support.
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